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A NEW CHAPTER IN THE LIFE IN THE FAST LANE REWIND
After a thirteen-year hiatus, the popular live race talk radio program, Life in the Fast Lane Rewind made a return to where it began some twenty-nine years ago on WVIN Radio in Bath, NY. now with WVIN being sold we have been given the opportunity to try a new venue. A website lifeinthefastlanerewind.net. Show originator, Kenny Shupp Jr. will be back as the host after he originated the program in 1996. “Ever since I stepped away over a dozen years ago, countless people have indicated to me how much they missed listening to the program. I was burned out with racing overload when I decided to retire from hosting the show, but now I have a much better balance in my racing life, and I cannot wait to get the show rolling again.” According to Life in the Fast Lane Rewind host, Kenny Shupp Jr. After successful negotiations with WVIN FM station management, the first program is tentatively set to air on Monday, November 7, 2022, from 6:00 pm until 7:00 pm EST. “We did not want to rush into this without having a good plan in place. There are marketing partners that need to be secured, commercials cut and promos recorded. There is a lot to do to get this program off the ground, but one thing in our favor is this show was extremely popular for the thirteen years it was on the air. I feel confident it will pick up right where we left off with it in 2009. That once again according to Shupp. The format will mirror that of the previous program featuring news, notes, race results and interviews from local short tracks within the Southern Tier Region of Upstate New York. The show will zero in on activities at Chemung, Freedom, Land of Legends, Outlaw, Woodhull Raceways and others. Coverage of the Super DIRTcar Series, the Short Track Super Series, World of Outlaw Late Models and Sprints, LUCAS Oil Late Models and the All-Star Circuit of Champions Sprint Car Series will also be provided particularly when those series are touring in the northeast. “The technology is so far advanced from when I retired from this years ago. Now listeners can tune in live on WVIN 98.3 FM in Bath with streaming on www.wvinbath.com. There is also an app that listeners can download on their phones so Life in the Fast Lane Rewind will be heard all over the world, not just locally. The focus will still be on local short tracks, but with the outreach of today’s technology the listening audience will increase dramatically.” Life in the Fast Lane Rewind aired each Monday after the prelim on November 7, 2022, unless there is a conflict with a local high school sporting activity and if that happens the show will air the next night at the assigned 6:00 PM hour. After a year and a half we extended our hour to an hour and a half. For anyone who would like to become a sponsor or for those that have any questions or comments, Shupp can be reached at 607-329-6305 or via email at kshupp@stny.rr.com or lifeinthefastlanerewind@gmail.cim I will be reaching out to several of my colleagues that participate in Public Relations for several of the tracks that I want to cover to make sure they send me all their race results and upcoming event information.” That once again according to Shupp. He and his wife Mary own Promotions and Consulting LLC, a public relations firm and live in Woodhull, NY.Industry expert trainers
rKENNY SHUPP JR. BIO. LIFE IN THE FAST LANE REWIND.
Born in Wilkes Berra, Pa. on April 25, 2952, Kenny has lived in the area since 1967 when his dad was relocated because of a job promotion. Graduating from Bath Haverling School in 1970, he has spent all of his adult life in and around the Bath, NY region with the exception of a 2 year stint from 1970-1972 when he attended Morrisville State College where he attained a degree in Natural Resources Conversation with a Minor in Radio and Television Broadcasting. After spending a couple of years in local radio sales, Kenny then embarked on a 23-year career at the Steuben County Department of Public Works in Bath. However, he wanted to return to the field of Sales and Marketing where he spent the rest of his working years until retirement.
Originally Shupp started Life in the Fast Lane in 1996 on WVIN FM in Bath where it remained on air for 13 years before he and then show co-host Steve Kellogg decided to close the show after a successful run.
Fast forward another 13 years to the summer of 2022 when he began negotiations with Tower Broadcasting to make a return of the program to the air waves under the new name of Life in the Fast Lane Rewind.
November 7, 2022, was the airing of the first broadcast on Monday from 6:00 pm until 7:00 pm and after a couple of years an additional 30 minutes was added to the program because of the show’s popularity plus sponsor obligations.
Thus, The Fastest 90 Minutes in Motorsports which it is now known as.
“When I negotiated with the owners of Tower Broadcasting I had two stipulations.
The first was we would need to do the show Monday’s at 6:00 pm and the second was I would not do the show unless Jed Shugars would return to produce the program which he did and the rest is history.”
“Two years ago, when I was diagnosed with Cancer, (Multiple Myeloma) I immediately named Jed as the Co-Host of the Show because I knew that if something happened to me, he would put his best foot forward keeping the show moving in the right direction. Jed has been a remarkable Co-Host.”
Currently Kenny and his wife Mary reside in Woodhull, NY. Kenny has a son and daughter in law and together they have two daughters.
Mary has four of her own adult children that are all married, 12 Grandchildren and 8 Great Grand Children with more on the way.
“Oh yes, cannot forget about Benson Bentley our schnoodle dog. He is the show mascot.
Mary is also the Shows Facebook guru and she is the www.lifeinthefastlanerewind.net web master.
Jed Shugars Bio, Co-host of Life in the Fast Lane Rewind. Producer and Engineer.
Jed Shugars is a lifelong resident of Bath, NY having been born and raised there.
Jed attended Bath Haverling School where he graduated in 1999.
His first job while still in high school was a board op at WVIN Radio where he was the
producer and engineer of Life in the Fast Lane for several years in the late 1990’s.
He then was employed in the Maintenance Department at Haverling Central School
District.
Since 2012 he has been the proud owner of Keuka Boat Rentals which is a highly
successful Pontoon/Party Boat rental company located on the southern shores of Keuka
Lake in Hammondsport.
For recreation Jed is the lead guitar player in the local rock band, Be Damned.
Jed, his wife Lauren and their two sons reside in the Village of Bath.
